design: coca cola continues to outpace pepsi co with evolving graphic identity

25 Aug

Coca-cola continues to outshine Pepsi Co in North America in not only sales but also graphic identity, and the images shown here from Gallery magazine show exactly why.  These 5 limited edition summer cans show just how much Coca-Cola is a part of the American psyche and vice-versa.  Its a shame Pepsi relaunched with such a dull new graphic logo (see it here).  Perhaps the creative team there are lacking their rivals fizz?

Though AP. came across this image (below) of a new concept can for the soft drinks giant over on super cool website the donut project, if only someone would commision this hot young designer to actually design a can.  They’d think it was all over at Pepsi Co.   It is now . . .

AP.


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