design: marc jacobs and v magazine, an app to die for.

14 Sep

Yup, it is officially an app to die for.  V magazine’s fall “New York” issue comes with its very own iPad application sponsored in large part by Marc Jacobs.  Created by tech development company Other Edition, the single-issue application showcases the contents of the entire magazine, including the cheeky cover shot of Lady Gaga and Marc Jacobs, photographed by Mario Testino.

But the app additionally features behind-the-scenes video footage of Testino’s work, a slew of advertisements and brand imagery for Marc Jacobs and Marc by Marc Jacobs photographed by Juergen Teller, an interactive fashion quiz feature (scores are ranked in real time) and a program that lets you customize your own V magazine cover.

Through the Marc Jacobs ad pages, users can also browse and shop through Marc Jacobs’s e-commerce store. The application is available to download for $1 at www.otheredition.com.

Yup, we’re logging onto our iTunes account right now too . . .

AP.

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