fashion: el coloso. plus size fashion makes it big.

16 Sep

The fashion industry is one full of idiosyncrasies, none more so than the never ending want to appeal to all, and sell more, more, more, so long as those to whom the appeal extends fit within it’s narrow vision of what a woman looks like.  How strange then that as fashion has adapted to every trend.  Eaten every fad whole that the ‘trend’ of people getting larger, and the fact that plus size women no account for more (certainly in the US and UK) of the market than those considered non-plus! That the fashion industry as a whole has managed to let that trend pass it right on by.  That was until of course the likes of Chanel and Marc Jacobs have taken up the baton, which leads us nicely onto the latest news from New York fashion week . . .

While skinny models were coming and going to the Lincoln Center tents Wednesday morning, no doubt subsisting mostly on celery, the actress Nikki Blonsky was heading into Jazz at Lincoln Center for the first-ever plus-size fashion show. It was arranged by OneStopPlus.com, a web mall that sells plus-size brands.

“Really, it’s been our customer-driven initiative to have a fashion presentation,” said Stephanie Sobel, the president of OneStopPlus.com who is herself not plus-size. “They wanted to know, ‘Why is our image not reflected during the shows?'”

Ms. Sobel said that the company applied to Mercedes-Benz Fashion Week, but “we were not accepted. I’m not really sure why. We were slightly disappointed, but we thought it was just as important to show during Fashion Week.” And so they did it off-site, so it would seem that perhaps the industry hasn’t quite caught on just yet, el coloso indeed . . .

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