fashion: beth ditto is back, with her selfridges pop up store.

17 Sep

There are 2 phrases that are currently the most overused in the fashion/retail world.  The first is designer collaboration, and the second is pop-up store.

Over to Selfridges London then, where the two most overused phrased collided in the form of one almighty bang for the larger than life portly Portland singer, Beth Ditto’s, second designer collaboration with the UK based plus size chain Evans, which has been given the ultimate accolade her very own pop-up store in one of the worlds most famous department stores.

The second collection feels much more grown up than the first, in a move to avoid the same fate as her mate, Kate Moss, who has just had her collection kicked into the long grass at Topshop, and the lady herself seems very pleased with it, check out the photos of Beth (above) launching the new pop-up shop at Selfridges taken earlier today, below we’ve taken some snaps of the amazing looking store and the evans store just down the road on Oxford Street, pop-up indeed.

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Beth is most certainly back.


One Response to “fashion: beth ditto is back, with her selfridges pop up store.”

  1. ciaralegale September 17, 2010 at 23:07 #

    overused, but not hating on the pop up!!!

    great post, awesome slide.


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