fashion: the big 4 – london fashion fashion week is off the starter blocks.

18 Sep

Back to Selfridges.  AP. was given a special preview this week of the new shoe galleries at top London department store Selfridges which opened just ahead of the launch of London Fashion week, on Thursday night.

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The 35,000sqft gallerries play host to more than 55,000, yes FIFTY FIVE THOUSAND pairs of shoes, and for the Carrie Bradshaw’s out there thats a whole lotta shoe envy!  The galleries will retail 150 brands, with 30 brands creating exclusive ranges for Selfridges alone, and there are 11 designer boutiques from the likes of Christian Laboutin, Gucci, and Jimmy Choo dedicated to their footwear ranges, the Chanel area is modelled on Coco Chanel’s apartment in Paris.  “Imagine you are in a gallery”, Selfridges’ Director of Accessories Sebastian Manes, said to AP. “From the entrance you see a succession of doorways, and at the end a huge window flooding the space with daylight. Your journey begins at the front, with shoes from the best of the high street. Slowly you begin to travel through different galleries until you reach the end – the couture designer gallery, flanked by Chanel and Louboutin, and a vision of Eden – the new suspended garden at Selfridges. Shoe heaven!”

Check the full area by clicking here.

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