fashion: Replay catches perfectly the playful California Summer we all dream of.

21 Mar

As we start to see blossom appear on the tree’s and wild spring bloom in the city parks, and wild forests around us, we are reminded that, as skilfully as mother nature does, the dead of Winter has gone and the rite of Spring is in a state of emergence.

One of our favourite things about this time of year is how the major brands weave the beauty of Spring and heat of Summer into their advertisements, and none have done so as effectively as Replay have with their latest campaign.  The spirit of a youthful and playful California Summer strikes the viewer in every image, making us all want to be a part of their gang.

California dreamin . . .



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