just for fun: Chanel impresario makes ice cream cool(er!)

24 Mar

As if ice cream wasn’t cool enough, fashions leading king of cool Karl Lagerfeld has just directed the latest advertising campaign for Magnum – a leading European brand of ice cream lollies about to make it’s debut in the US later this year.

The campaign starring former O.C actress Rachel Bilson and Chanel favourite Baptiste Giabiconi in no less than 3 short films, debuts in the US in time for the Magnum launch there in April, and promises hot enough to melt ice cream.

AP.

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