topshop: Mulberry’s universal destination!

1 Apr

To London then and the latest in destination store design.  Mulberry‘s latest flagship is a new beacon in forward thinking retailing, being both the new modern face of a traditional British brand – breaking away from the dark wood panelling and dull brass store interior, replaced with sustainable materials, and shiny gleaming 21st century gold . . .

Designed by Universal design studio.  The consultancy was appointed two years ago following a creative-led pitch and was briefed to help Mulberry ‘redefine what its stores should look like in the future’, says Universal Design Studio co-founder Jay Osgerby.  The store, which opened yesterday, is lined by a 40m-long dry stone wall, which improves energy conservation by helping the store retain heat in the winter and cooling it in the summer, proving that it has function as well as form.

AP.

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