topshop: Marc Jacobs brings a little something extra to Tokyo

10 Apr

Tokyo has long been known as a retailing haven, not least for the mega-cutting edge technology and high spec finish most retailers adhere to when opening there – the world (well, ok, perhaps just us) was agog at the new Herzog and De Meuron store for Prada, and it seems like they have a young upstart facing them across the street too . . .

Marc Jacobs has opened literally across the street in our image, above, you can see the Prada store on the left, and Marc Jacobs glowing on the right.

Designed by Stephan Jaklitsch Architects, does he have a store that embodies his love of everything Japanese aesthetics.   The 2,800-square-foot space, which sits on a side street in the ritzy but charming Tokyo neighborhood of Aoyama, is a retail spin on the Japanese obsession with packaging: Although the interior looks like some other Marc Jacobs spaces, with sleek fixtures displaying brocade skirts and bottles of Bang, outside it’s a visual feast. The building’s mix of the traditional and the unorthodox—including striated levels topped off with a ghost wall, known as a kosakubutsu in Japanese—is at home on a block that includes a giant Prada store and a gemlike Cartier shop (although neither can boast an Award of Excellence from the American Institute of Architects, which the Marc Jacobs store received this past summer).

AP.

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