video: return of the event video? $1m buys you that much surely?

16 Jun

In the epic $1m video for Run the World (Girls), Beyoncé and her female army bludgeon a squadron of grim-faced riot police into submission with nothing more than the power of their glamour and some highly choreographed dance routines. An apocalyptic landscape is the backdrop for this act of insurrection, although luckily there is no shortage of designer outfits in the post-nuclear world.

The video, featuring 242 dancers, one horse, one lion, two oversized hyenas on chains and myriad costume changes, was shot over three days in the California desert and confirms Beyoncé’s position as the blowdried warrior queen of pop.

It also marks the return of something not seen since Michael Jackson led an army of the undead in Thriller and Simon Le Bon swanned about on a yacht in Rio: the mega-budget pop video.

AP.

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