fashion: Never a collection for H&M? Versace backtracks . . .

23 Jun

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Going back slightly on comments she made to Italian Vogue back in 2008 that she would never produce a collection for H&M as it would ‘confuse the brand’ Donatella Versace has laid out her plans for the next superstar collection for the Swedish discount retailer due to drop this Autumn, could it have anything to do with the rumoured 350 staff that have been laid off this year alone at the former powerhouse?

H&M announced its latest designer collaboration with one of the world’s most iconic fashion brands Versace following the latest bow of menswear for SS/12 in Milan. Launching in Autumn 2011 and designed by Donatella herself, the men’s and women’s collection will reference the heritage of the brand with Rock ‘n’ Roll influences – which will even spill over into some homewear pieces.  Donatella took to the catwalk last night following the Versace men’s catwalk show during Milan Fashion Week (above) to preview one of the pieces prior to the official announcement this morning.  Available from 17th November in 300 stores nationwide and online you can expect lots of leather plus a vibrancy of print, colour and exuberance.  Donatella has also designed a pre-spring collection for H&M that launches from 19th January 2012.

 

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One Response to “fashion: Never a collection for H&M? Versace backtracks . . .”

  1. Brooklyn B. July 5, 2011 at 18:57 #

    I can’t wait until the collection goes in-store! Very interesting post! I never thought the possibility of Versace for H&M would be solely based on financial losses.

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