topshop: Nike re-opens underground sports store.

6 Jul

Shhh don’t tell anyone, but Nike has re-opened their underground sports store 1948 in Londons Shoreditch.  The store is in an area known for fashion hipsters and is around the corner from ultra trendy members club Shoreditch House, and rumoured new location of an East-London Prada store . . .

This slideshow requires JavaScript.

 

Taking it’s architectural que from the railway arch it is situated in it balances clean lines with the occasional pop of linear LED lighting – feeling a little more like an Apple store than a true sportswear store we’re sure that this is going to be one of our favourite shopping destinations this Summer.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: